Running a clothing business is surprisingly more profitable than following the rules.
There is a phenomenon in the United States where socks are no longer sold in pairs. Mixing socks has become a trend. Here, each sock is designed with a classic pattern, including polka dots, stripes, heart shapes, flowers, or wavesfourSeries:“Traditional Series”The“Stunning Series”、“Avant garde series”and“Humorous series”In addition, each sock has a special number. for example“Amazing4name”Or“vanguardtwenty-five号”This makes it easier to collect socks, just like collecting baseball cards or McDonald’s toys, which encourages people to buy more and more. If we gather a complete setone hundred and thirty-fourOnly socks can produceeight thousand nine hundred and elevenMix and match. Imagine the following scenario where one person can wear it continuouslytwenty-fourYear, every day is a unique combination; It can also be worn continuouslysixty-sevenOh my god, there’s no need to wash socks.
Lock in target customers The target customer group for this type of store are those who are interested in the so-called“consistent”、“symmetry”People who are not interested in fashion rules. Therefore, the socks sold do not require any matching guide manual. They can be matched according to your preferences, and there are as many possibilities as there are people wearing them.
Find a good location to open a shop The storefront is a very important factor. The best choice is an area with high foot traffic and suitable for walking and shopping. Residential stores are not suitable for opening such sock specialty stores, as they are leading fashion and require a large group of young and fashionable consumers.
Sales methods should be innovative Suggest following the principle of buying more and getting more discounts, and using socksone、three、five、sevenWaiting for odd packaging. In addition, shop owners and salespeople must“defy the law”Wear mixed socks by yourself and act as a living sign.
income from investment In the early stage of opening, the possibility of profit is not high, and it takes some time to open up the market. It is recommended to adopt a membership system, with a focus on attracting members in the first year to lay the foundation for future development. After an increase in repeat customers, the operating profit will significantly rise.
Running a specialty sock store can not only avoid direct competition in the clothing industry, but also make it easy for consumers to discover their presence. In the vast sock market, get yourself a piece of fat pork. In the traditional business of selling socks, which has little change, because others are not innovative, and you innovate, you win.
